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Every brand has its story - ours started by the ocean, where it has stayed ever since.

The ocean provides life not only to the marine world but to us, producing every second breath we take. We feel a deep connection to the ocean, and are highly passionate about respecting and protecting it.

Today, the ocean is facing its biggest threat yet - plastic. Every minute, every day, another truckload of plastic enters our oceans, harming marine life. If we want to save our oceans, we have to act now.

Our mission is simple - to save the ocean by having the world #DressWithPurpose

In short, we want Oceanness to enable you to make the best sustainable choice you can without compromising on quality and style. Care to join the wave?

Oceanness founder Gaute outside in the Oceanness t-shirt

Personal Note from Gaute, Our Founder

Ahoy! Pleasure to meet you.

I want to tell you a short story. Growing up on the coast of Norway, I always felt a deep connection to the ocean. However, it wasn't until later I learned about the terrible impact of plastic pollution.

Do you remember the viral video of the turtle that had a plastic straw stuck in his nose, and was crying for help? I remember watching it and feeling so angry, yet so helpless.

Watching the video, of a helpless turtle crying for help, I knew we had to do something about plastic ruining our ocean and the animals living in it. Devastatingly enough, at current rates, there will be more plastic than fish in the ocean by 2050. That is why I created Oceanness. It gave me the opportunity to not only fight the ocean plastic problem, but actively contribute to the solution. And now you can too.

After about a year of development, my partners and I finally managed to create a butter soft t-shirt from recycled plastic bottles. Together with our award-winning partner, the Plastic Bank, we pull 100 ocean-bound plastic bottles for every item sold. The team and I work hard every day to prevent any other animal from suffering from plastic pollution, and we would love for you to join us.

Join the wave and #DressWithPurpose

Sincerely yours,
Gaute

 

 

Our Values

1. Ocean-first

In everything we do, we keep the ocean in mind. From collecting ocean-bound plastic for every item purchased, to creating soft t-shirts from recycled post-consumer plastic bottles, everything we do is for the love of our ocean.

2. Purposeful

We believe life becomes more meaningful with a purpose. Turn heads and spark conversations wearing apparel with a purpose. Our apparel is not just a piece of cloth, it's a statement about saving the ocean and marine life. Let the world know what you believe in. Our purpose is to save the ocean by having the world #DressWithPurpose

3. Cheerful

Even though we face a large and negative problem, we believe we can make a much bigger impact if we are positive, cheerful, and joyous. Saving the ocean should be fun and rewarding. Every little action of every single person helps, so we should all cheer each other on like one big Oceanness family. Together, we can save the ocean.