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Sustainable clothing brand Oceanness, in a clamshell

Oceanness is a purpose-driven apparel brand, created to save the ocean. From eco-friendly apparel made from recycled plastic bottles, to removing plastic waste from the ocean and coastlines, everything we do is for the love of our ocean.

Join the wave and #DressWithPurpose

Models in recycled t-shirts by Oceanness

Watch the story of Oceanness

Eco-friendly clothing brand from Norway

As seen on

Many small acts add up

Oceanness founder Gaute outside in the Oceanness t-shirt Oceanness founder collecting abandoned fishing nets and ocean plastic

No one can do everything, but everyone can do something.

We are a strong believer in collective efforts. By showing the world that we Dress With Purpose, and inspire others to join the wave as well, we can truly have a massive, positive impact on our ocean.

In the early days of Oceanness, our founder (pictured in the Eco Oceanness Tee in Arctic White on the left) would walk by the coast of Norway to collect ocean plastic by himself.

Today, we have teamed up with award-winning partner Plastic Bank, expanding our plastic collection efforts to high-impact areas like Haiti and the Philippines as well. This way, we also support people living in low-income communities with sustainable, ethical and rewarding jobs.

For you, it means transparency. It means tangible and measurable impact. 2 kg (~4 lbs) plastic waste collected from the ocean and coastlines for every product purchased, equivalent to 100 plastic bottles in weight. Always. No matter what.

Thanks to you, we have managed to remove 51,100 ocean-bound plastic bottles since we launched in the end of 2020.

Let's keep it going!

Creating eco-friendly apparel and jewelry from recycled materials and ocean plastic

Woman in Oceanness eco t-shirt throwing a plastic bottle towards the camera Eco-friendly Oceanness jewelry in Ocean Green with recycled ocean plastic

We make ocean-themed apparel and jewelry from recycled materials and ocean plastic in a sustainable and eco-friendly way.

Our sustainably made clothes are ultra soft and made from 100% recycled post-consumer plastic bottles, GRS certified. All apparel is designed here in Norway.

Our ocean-themed, eco-friendly jewelry includes premium necklaces and rings made from ocean plastic and abandoned fishing nets, collected from the Norwegian coastline. The jewelry is handcrafted in Norway by local artisans, which means your jewelry will truly be one of a kind.

One thing is certain. With Oceanness apparel, you truly have something unique. You are not just buying a piece of cloth, you are joining a purpose-driven family of Wavemakers.

Join the wave and #DressWithPurpose