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Oceanness, in a clamshell

Oceanness is a purpose-driven apparel brand, created to save the ocean. From eco-friendly apparel made from recycled plastic bottles, to removing plastic waste from the ocean and coastlines, everything we do is for the love of our ocean.


Join the wave and #DressWithPurpose


Small brand, big impact

Every brand has its story - ours started by the ocean in Norway, where it has stayed ever since.

The ocean provides life not only to the marine world but to us, producing every second breath we take. We feel a deep connection to the ocean, and are highly passionate about respecting and protecting it.

Today, the ocean is facing its biggest threat yet - plastic. Every minute, every day, another truckload of plastic enters our oceans, harming marine life. If we want to save our oceans, we have to act now.

Our mission is simple - to save the ocean by having the world #DressWithPurpose

In short, we want Oceanness to enable you to make the best sustainable choice you can without compromising on quality and style.

Care to join the wave?


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Small acts add up

Oceanness founder Gaute outside in the Oceanness t-shirt Oceanness founder collecting abandoned fishing nets and ocean plastic

No one can do everything, but everyone can do something.

We are a strong believer in collective efforts. By showing the world that we Dress With Purpose, and inspire others to join the wave as well, we can truly have a massive, positive impact on our ocean.

In the early days of Oceanness, our founder (pictured in the Eco Oceanness Tee in Arctic White on the left) would walk by the coast of Norway to collect ocean plastic by himself.

Today, we have teamed up with award-winning partner Plastic Bank, expanding our plastic collection efforts to high-impact areas like Haiti and the Philippines as well. This way, we also support people living in low-income communities with sustainable, ethical and rewarding jobs.

For you, it means transparency. It means tangible and measurable impact. 2 kg (~4 lbs) plastic waste collected from the ocean and coastlines for every product purchased, equivalent to 100 plastic bottles in weight. Always. No matter what.

Thanks to you, we have managed to remove 11,200 ocean-bound plastic bottles since we launched in November 2020.

Let's keep it going!


Creating eco-friendly apparel and jewelry from recycled materials and ocean plastic

Woman in Oceanness eco t-shirt throwing a plastic bottle towards the camera Eco-friendly Oceanness t-shirt in Ocean Green with recycled plastic bottle

We make ocean-themed apparel and jewelry from recycled materials and ocean plastic in a sustainable and eco-friendly way.

Our sustainably made clothes are ultra soft and made from 100% recycled post-consumer plastic bottles, GRS certified. All apparel is designed here in Norway.

Our ocean-themed, eco-friendly jewelry are made from ocean plastic and abandoned fishing nets, collected on the shores in Norway. The jewelry are handcrafted in Norway by local artisans, which means your jewelry will truly be one of a kind.

One thing is certain. With Oceanness apparel, you truly have something unique. You are not just buying a piece of cloth, you are joining a purpose-driven family of Wavemakers.

Join the wave and #DressWithPurpose 


Our Values

Happy wavemakers jumping by the ocean in Oceanness eco t-shirts

1. Ocean-first

In everything we do, we keep the ocean in mind. From collecting ocean-bound plastic for every item purchased, to creating soft t-shirts from recycled plastic bottles, everything we do is for the love of our ocean.

2. Purposeful

We believe life becomes more meaningful with a purpose. Turn heads and spark conversations wearing apparel with purpose. Our apparel is not just a piece of cloth, it's a statement about saving the ocean and marine life. Let the world know what you believe in. Let's save the ocean by having the world #DressWithPurpose

3. Cheerful

Even though we face a major problem, we believe we can make a much bigger impact if we are positive, cheerful, and joyous. Saving the ocean should be fun and rewarding. Every little action of every single person helps, so we should all cheer each other on like one big Oceanness family. Together, we can save the ocean.


11,200 ocean-bound plastic bottles collected and counting

Thank you¬†ūüíôūüź¨ūüźč

Oceanness plastic collectors doing a beach cleanup